Apple getting a taste of their own medicine!

What goes around comes around!

Apple wish they can find a time-machine app to turn time back. A Swiss firm is accusing Apple’s iPhone 5 of copying their distinctive clock face design.

The company is Switzerland’s rail company which has this clock design in all of their railway stations.

Since Apple is usually the one that does all the suing for copyright and trademark infringement is accused by the Swiss Federal Railways company for stealing their iconic clock design dated back to 1944. They copied everything up to the last detail, even the clock hand ending in a circle.

The design is the courtesy of legendary designer Hans Hilfiker and was licensed from the train company by Mondaine the watchmaker, who spread the brand world wide.

Find the difference. Apple’s iPad clock app (left) versus Mondaine’s iconic clock face.

An SBB representative said the Apple design was ‘identical’ to the one pioneered by the rail company in 1944.

Reto Kormann confirms that Apple did not ask for permission before using the design.

 ’We’ve approached Apple and told them that the rights for this clock belong to us.’


 ’We are proud that this icon of clock design is being used by a globally successful company.’

Kormann said SBB would seek an ‘amicable agreement’ with Apple in order for Apple to pay for a license fee for using the clock design.

Apple’s public relations offices in Germany and Switzerland didn’t respond to repeated calls and emails requesting comment.

We have all seen many blog posts describing how Apple’s iconic designs are based on Braun products from the 1950s. 

Apple has sued many of its competitors for  several patent and design rights claims  in the past – with its complaints including competitors copying the iPhone’s rounded corner designs.

Last month it won a $1.05 billion judgment against Samsung Electronics in a U.S. patent case. 

The new iPhone 5 was launched a week ago in many countries.